Farnborough Gets Down to Business
Over the next couple of days, some of our team will be at EBACE to meet with and canvass existing and potential customers regarding exhibiting at the Farnborough International Airshow in 2018.
For the business aviation industry, the Farnborough International Airshow has become an equally important event to exhibit at as EBACE. Back in early 2004, we built a dedicated Business Aviation Park allowing our exhibitors to park their aircraft right in front of their exhibit at the show. Since then, business aviation has become a firm feature at the show and in 2016, the event saw 30 aircraft participating at the show from the likes of Bombardier, Embraer, Gulfstream and Piaggio.
So why Farnborough?
In an interview with Flight International, Trevor Esling, Gulfstream’s regional vice-present of International Sales, EMEA, sums it up quite simply:
“Traditional business aviation shows like EBACE attract the kind of people we typically sell to – high net worth individuals, companies, for example. But Farnborough attracts the government delegations, which makes up a small part of our customer base.”
The Farnborough International Airshow also provides another opportunity to meet with potential customers that might not have been able to attend EBACE and invite potential customers from London’s business community.
“It only takes one customer to come through the door to make the substantial cost of exhibiting at Farnborough worthwhile,” says Esling.
The Business Aircraft Park is already set to expand at FIA18, with Bombardier confirming an increased presence within the display area and taking in a more prominent location within the show. The team are also experiencing significantly more enquiries from the sector.