FIA - More than Just An Exhibition
In developing our plans for the Farnborough International Airshow we are always looking at ways to offer visitors and exhibitors more reasons to attend and enhance their participation. Our goal has always been to facilitate business opportunities for the aerospace industry and we've been listening to our audience to ensure the Farnborough International Airshow evolves to support the industry.
Our audience is becoming more sophisticated and its expectations from attending and exhibiting at trade shows such as the Farnborough Airshow are high, particularly with stretched marketing budgets and increased competition. Equally, the industry is on the cusp of major change with the digitisation of manufacturing, clean technology and new aircraft under development from supersonic passenger jets to flying cars.
We've looked long and hard at the show and have developed a number of key initiatives that we hope will make the show floors much more relevant to our audience. We've taken over 500sqm of exhibition space to implement some new features.
In Hall 3 we have transformed a large area next to our delegations lounge into an 'Air Force Command Centre' in a Live Demo Area. We've teamed up with Crisis Cast to create a thrilling 'real-life' scenario played by actors. We're expecting the feature will provide real value for participating exhibitors allowing them to demonstrate their defence and security products to potential industry customers and military delegations in an exciting and relevant way.
Crisis Cast create a variety of real-life simulations on behalf its client – see the example below. We’re looking forward to working with them for #FIA18.
Another key addition to the show will be the introduction of FINN Sessions. Set across two theatres in Hall 3 and Hall 4, visitors can expect to see thought-provoking keynotes, panel discussions and topical presentations from thought-leaders from across the aerospace industry. With the industry and the economic landscape on the cusp of change, the opportunity to discuss and debate will be invaluable as the industry seeks to develop and build new business relationships.
Potential topics will include Aerospace 4.0, manufacturing technologies, IP protection and law, drones and anti-drone technologies, effects of Brexit across the industry, finance and R&D, regulations, clean technologies and supersonic travel.
We'll be going out with a Call for Papers in the coming weeks. If you've got an idea or a concept you want to share at an event where the global aerospace industry comes together then get in touch.