Farnborough International Commercial Director, Amanda Stainer, discusses the new economic outlook and the implications for your participation at the Farnborough International Airshow in 2018.
As the world is getting used to Brexit and the new Trump administration Farnborough International exhibitors from overseas are taking advantage of the current low UK exchange rates. FIA exhibition sales are on the increase, ahead of this time in the previous show cycle. Companies are booking early and making considerable savings due to the value of the pound against the dollar and other currencies. As such the 2018 edition of the Farnborough International Airshow looks set to be our most international show to date.
Whilst we don’t have a crystal ball on the future, if you are considering exhibiting at the Farnborough International Airshow, now is a great time to secure your location and capitalise on the weaker pound. As well as providing you with cost savings, it would also allow your budget to go further to maximise your exposure at the show.
With the show still 18 months away, the Farnborough International Airshow may not be the top of your agenda. However, by 2018 with the UK making final preparations for exit from the EU and new trading relationships being forged, the question is, can you afford not to be at FIA18?